——HOK and SAP Release Report on Designing the Esports Venue of the Future

LONDON —Global design firm HOK and software company SAP have published a new research report exploring the future of e-sports venues.

倫敦 ——全球性設計公司HOK與軟件公司思愛普(SAP)發布了一份研究報告,探討了電子競技場館的未來。

Over 450 million people will view an e-sports event in 2019, making it one of the fastest-growing sectors in the global sports and entertainment industry. “Developing the Esports Arenas of the Future” explores the factors driving this explosive growth, the unique audience and how the e-sports venue of tomorrow will look very different than traditional sports facilities.、


Key design features explored in the report include:

- A non-traditional seating bowl

- An immersive environment

- Reimagined geometries and spatial organization

- More intimacy

- A blending of technology with the built environment

- Hospitality-driven experiences


- 非傳統的坐席

- 沉浸式環境

- 幾何結構和空間結構的重新構思

- 更多的親密感

- 高科技技術與建筑環境的融合

- 享受更好服務的體驗

“Purpose-built venues have historically had a significant impact in establishing a sport in a culture and community,” said Nuno Guerreiro, an architect at HOK and co-author of the report. “Because of the length of these events and technological requirements, e-sports have a unique audience seeking more connected, hands-on experiences. Architects and designers have an opportunity to rethink every aspect of the traditional sports and entertainment environment—from a building’s location and form down to the seat.”

“歷史上,專門建造的場館對在文化和社區中建立一項體育運動文化有著重大影響。” 本報告的合著者HOK建筑師Nuro Guerreiro說。“由于這些活動的持續時間和技術要求,電子競技擁有尋求更多互動體驗的獨特的觀眾群。建筑師與設計師可以對傳統體育運動和娛樂環境的各個方面重新進行思考 – 從建筑的位置、類型到場館內的座位。”

Guerreiro collaborated with Carlos de la Barrera, a senior designer at HOK, and Federico Winer, head of EMEA for Entertainment, to author the report.
Guerreiro與HOK高級設計師Carlos de la Barrera和EMEA for Entertainment的主管Federico Winer一起撰寫了此報告。

"The esports industry is growing faster than any other entertainment segment, with forecasted growth of 35% year-over-year for the next five years. We see endless opportunities for SAP's technology solutions to influence and impact the experience for the whole value chain, from publishers to organizers to arenas,” said Federico Winer, head of entertainment industries at SAP. "We are in the era of intelligent enterprises and corporations need to transform data into insights, providing optimal experiences for internal and external stakeholders. These proposed solutions for the future of the esports venues showcase the beginning of how advanced technology, paired with creative built environment solutions, can inspire innovation and digital transformation."

“電子競技產業的增長速度快于其他娛樂行業,預計未來五年每年增長35%。我們看到SAP的技術解決方案有無限的機會影響整個價值鏈 – 從發行人到主辦方再到體育場館。” SAP娛樂產業負責人Federico Winer表示。“我們正處于智能企業時代,企業需要把數據轉化為洞察力,為內部和外部涉眾提供最佳體驗。這些針對電子競技場館未來的建議解決方案展示了先進技術與創造性建筑環境解決方案的結合將如何激發創新和數字化轉型。”

HOK’s Sports + Recreation + Entertainment practice has expertise in the design of arenas, stadiums, ballparks, training facilities and recreation centers. The group plans and designs world-class sports complexes that are centerpieces of successful, vibrant entertainment districts, communities and campuses. Current and recent projects include FC Barcelona’s New Palau Blaugrana in Barcelona, Spain; Mercedes-Benz Stadium and the State Farm Arena renovation in Atlanta; Yas Arena in Abu Dhabi; Rogers Place and the Ice District in Edmonton, Alberta; Little Caesars Arena in Detroit; and the renovation of Hard Rock Stadium in Miami.


With offices around the globe, HOK designs buildings and spaces that respond to the needs of people and the environment. HOK designers are rooted in technical excellence, driven by imagination and focused on a solitary goal: to deliver solutions that inspire clients and communities.

借助遍布全球的辦公網絡,HOK通過設計出響應人類與環境需求的建筑樓宇和空間場所來協力創建一個更加美好的世界。HOK 的設計師們植根于深厚的專業技術,充滿激情與創造力,聚力于一個最終的目標:為客戶和社區提供激勵人心的解決方案。